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Fitness On A Budget

Posted on : 10-12-2011 | By : admin | In : Fitness and Health, Nutrition Information


If you are like most Americans, getting in shape is at the top of you To Do list. Finding the time is one thing, but finding the money is quite another. Fitness can be expensive, so here are a few ways to trim the cost of trimming down.

Buy brand name athletic shoes at a significant discount from mail order companies. Look for ads in the back of various fitness magazines.

Fancy health clubs are expensive. Consider joining the Y or a community center. These facilities often provide the same services for a lot less.

Save 20 to 40% on the cost of professional quality exercise equipment like treadmills and stair steppers. Some fitness equipment companies work like furniture discounters: just call with the make and model number, and they will quote you a price over the phone.

Tape your favorite TV exercise show and play it back when the time is more convenient. Borrow or rent fitness exercise videos before buying to make sure you like the routines. Then trade with friends to keep things interesting.

If you are considering a diet center for nutrition consulting, watch for coupons or special deals. Always ask if it has a special rate coming up because you will often get a discount early.

Prepare your own diet meals. Many of the frozen diet meals feature portion control. That means you are paying more to get less. A good healthy diet cookbook is a much better investment.

Get free professional advice on nutrition information and healthy diet from a registered dietitian by calling the National Center for Nutrition and Diatetics at 1-800-366-1655.

Who says you can’t be too rich or too thin?

Evolution of Advertising Incontinence Products

Posted on : 23-11-2011 | By : admin | In : Home Medical Supplies

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Incontinence isn’t exactly the most engaging of topics, which makes it tricky to market incontinence supplies. Companies like Depend undergarments, however, have found ways through the years to discreetly reach their target audience and, more recently, can even get consumers excited about wearing adult diapers.

Video production and early TV commercials were simple, featuring testimonials from older actors, stating how important it was to have proper protection for their moments of incontinence. Just a few years later, the advertisement changed from building awareness about Depends to highlighting an improved feature: adjustable Velcro straps. “The better the fit, the better the protection” was the new slogan, effectively convincing consumers that the problem of embarrassing leaks in the old design had been fixed.
At the beginning of the millennium, the focus shifted once again to featuring slightly younger, middle-aged actors rather than the older age bracket of official “seniors” (65+). This eliminated the stigma that only old people use adult diapers, and simultaneously changed the purpose of the undergarments from “protection from loss of control” to “protection when you don’t have a bathroom close by”. The ads featured a shapely leg with pointed foot stepping into the elastically-fitted new design, emphasizing that the new incontinence briefs are more like real underwear.

More recently, the ads focus on the comfort and an added bonus: color choices. A modern ad features a radiant, middle-aged woman strutting down the sidewalk with a huge grin on her face. Confidence has become the new selling point, making it unthinkable to be ashamed, or even give a second thought to, wearing Depend undergarments. The new slogan says, “Looks and fits like underwear, protects like nothing else,” taking the embarrassment out of wearing the undergarments.

If advertising and marketing gurus can make incontinence supplies engaging and even establish a sense of pride in wearing adult diapers, it’s proof that the sky’s the limit when it comes to marketing. Any product can become desirable and interesting, given the right marketing campaign strategy.

Brazilian Keratin Treatments in Haircare Industry

Posted on : 05-11-2011 | By : admin | In : Beauty Products

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Brazilian keratin treatments are still among the most-talked about —and desired— procedures in the haircare industry. And the latest news is that you can get great results after having the keratin treatment on your hair for only an hour, as opposed to the old procedures, which required three days!

Popular keratin treatments often go by these? names—Brazilian keratin treatment, Brazilian blowout, BKT, keratin straightening, hair keratin straightening, escova progressiva. Actually it is one procedure: keratin treatment is a method of temporarily straightening hair by applying a liquid keratin and aldehyde solution and sealing it with a flat iron.

Keratin treatment is a long-term “blow dry” for hair that lasts about three months. It is designed for people who have curly or frizzy hair but would like a straighter appearance. Pioneered in Brazil, keratin treatments can be performed on virgin as well as chemically treated hair.

The system is said to eliminate any frizz, unruly curls and waves without making it too flat like other treatments such as the Japanese Yuko System.

Keratin treatments different from Japanese straightening treatments not only in the ingredients, but also in that keratin treatments are not permanent; the treatment gradually “wears off” after 10-12 weeks. Japanese straightening also tends to be more expensive and takes longer in the salon.

Robert Coykendall at Hair Studio 411 in Punta Gorda, Fla., said keratin treatments have a profound effect on his clients. “It makes a huge difference,” he said. “One woman we did recently was so excited because she could actually put her hands through her hair.”

CurlTalker Suzie E was somewhat less impressed with the results from her Brazilian keratin treatment. “My hair was loose, but not really that big of a difference.”

This result, however, is exactly what some curlies are looking for: looser curls, waves even, instead of tight ringlets. Many seek Brazilian keratin treatment to achieve the “beach wave” look that is so popular right now.

Check out this blog post about different types of popular keratin treatments for your hair, or shop for Keratin complex shampoo and Keratin Complex conditioner from this online supplier of salon hair products.

The Unsung Heroes Of Medical Field

Posted on : 20-10-2011 | By : admin | In : Health Services


When we think of people who make a difference in the healthcare industry, the people who first come to mind are usually doctors, surgeons, dentists, nurses and caregivers. While those people do, indeed, have a huge impact on our health and wellness, there is a small group of silent workers without whom the industry would suffer. These professionals are known as medical couriers, and they have a bigger impact on your health than you think.

Medical courier delivery, Medical couriers

Consider these stories of everyday people who depend on medical courier services.

Greta, 78 – Asheville, NC:

Greta has always been a relatively healthy woman for her age, keeping her lifelong type 1 diabetes under control. She recently experienced a massive stroke in her home, and by activating the alert system on the chain around her neck, she was rescued and taken to the hospital for treatment. Though she survived, she suffered serious nerve damage on the right side of her body, crippling her bladder control and confining her to a motorized wheelchair. Unable to make the two-hour drive to pick up her diabetes supplies and fresh catheter equipment, she relies on a medical courier delivery service to keep her healthy and provide her live-in nurse with the necessary supplies.

Robert, 37 – Silverton, CO:

Robert began feeling ill one day, experiencing painful diarrhea, muscle aches and fever. At first, he chalked it up to the flu, but while loafing around the house on his second day of misery, he saw a news report of an outbreak of listeria from Colorado-grown cantaloupes which had lead to several deaths. Thinking back over the past couple weeks, he remembered eating some cantaloupe cubes from a fruit tray at work. He called in for an emergency visit to his doctor, wondering if his illness was really the flu or something more serious. Upon examination, the doctor concluded that his symptoms indicated consumption of the contaminated fruit, but needed to do a blood test to confirm. Because the small town medical facility had no pathogen-testing lab, a same day delivery courier was called to take Robert’s blood samples to a hospital 70 miles away for testing. This information was incredibly time sensitive; with each passing minute, the likelihood of his survival decreased. 90 minutes later, the hospital lab called to confirm Robert’s contraction of listeria and sent the medical courier back to Silverton with an appropriate antibiotic.

Not only do medical supplies companies depend on courier delivery services for timely distribution, many doctors and hospitals rely on these speedy heroes on a daily basis. Before giving your doctors all the credit for your wellness, take time to thank a courier – they might save your life.

New Breast Cancer Drugs

Posted on : 13-10-2011 | By : admin | In : Breast Cancer Research

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They are like smart bombs for fighting breast cancer: new medications that attack cancer cells while leaving healthy cells relatively unscathed. They are called PARP inhibitors, and they target an enzyme that helps cancer cells repair themselves after chemotherapy.

“These drugs represent an entirely new way of treating breast cancer,” says Nicholas Turner, M.D., senior lecturer and honorary medical consultant at Britain’s Institute of Cancer Research.

Early studies suggest that PARP inhibitors can effectively fight triple-negative breast cancer, responsible for around 15% of breast cancer cases. Tumors of these cancers lack receptors for estrogen, progesterone, or HER-2, characteristics that current medications target. data from Baylor Sammons Cancer Center in Dallas showed that patients who got the PARP inhibitor iniparib along with chemotherapy had a 52% response rate, compared with 32% among those who received chemotherapy alone.

A British study found that another PARP inhibitor, called olaparib, shrank or stabilized tumors in 12 of 19 patients whose cancers stemmed from mutations in the inherited BRCA-1 and -2 genes – and who had not responded to other treatments. The data were so astonishing that the results were published in 2010 by The New England Journal of Medicine, which rarely publishes the results of phase 1 drug trials.

In a study published last year in the medical journal The Lancet, researchers reported that olaparib shrank tumors in 41 % of patients with these inherited cancers. Olaparib is also being studied for treating other cancers that spring from such mutations, including some types of ovarian and prostate cancers. FDA approval is likely a few years away.